By Canmore Investment Group

Powered By The Latimore Team In Partnership with Keller Williams Realty. Sell Your Home For TOP DOLLAR! For A FREE Listing Consultation Call 800-836-3202 ext.6001

4 ways an open house helps you sell your home

While online marketing is a key strategy to selling a home, hosting an open house is a prominent marketing tool. Open houses not only give your home some much needed visibility, they also bring buyers directly to you.

Below are four ways an open house helps you sell your home:
  1. It's More Convenient - Scheduling multiple private showings can take weeks, whereas a one-day open house allows multiple buyers to view the home at their own pace.
  2. Useful Feedback - Comment cards from buyers will help us to understand what buyers are most interested in and what changes we need to make.
  3. Shorter Time on Market - When a home is priced right, more exposure can mean fewer days on the market.
  4. Show Off the Community - Your community is an important feature of your home. Provide information about restaurants, community centers and schools in your area.
Many buyers choose to tour open houses for a first look before requesting private tours. Call us today to discuss how an open house can attract serious buyers to your home.


Source: National Association of REALTORS® 2014  Profile of Home Buyers and Sellers




The Latimore Team’s Real Estate Directory
FREE Instant Access To Your Home Valuewww.ColumbiaHouseValue.com

CLICK HERE To Download our Mobile App

Want to start a career in real estate? CLICK www.NationalRealEstateCareers.com


The Latimore Team
Donald & LaToya Latimore
Residential Listing & Home Buyer Specialists
800-836-3202 ext. 6001
Email: HomeSales@LatimoreTeam.com
Keller Williams, Realty, Columbia NE
140 Wildewood Park Dr. Columbia, SC 29223

7 Reasons You Shouldn’t Wait Until Spring To List Your Home For Sale

Winter offers some unique opportunities for sellers, so ignore your instincts to let your home hibernate.
It’s one of real estate’s most enduring mantras: If you want to list your house, you should sit out the winter season and let it hit the market in the spring instead. But like so many things in life, finding the best time to sell a house or list that Boston, MA real estate is more complicated.
“The general school of thought — and it most often proves to be correct — is that listing your home in the spring market will reap the biggest benefit,” says salesperson Brad Malow of Douglas Elliman in New York, NY. “But late winter may actually be a prime time for coming to market as well.”
Here are seven reasons why you shouldn’t wait until the ground has thawed to hammer in that For Sale sign.
1. Less inventory = more attention
Because everyone thinks they shouldn’t list their property under threat of snow and ice, there are very few homes to buy at the start of a new year. But that doesn’t mean there aren’t still potential buyers on the prowl. And if your house is the only game in town, you’re likely to have a lot more interest than in spring when the market is saturated.
“If there’s a shortage of desirable inventory, which often means a plethora of buyers waiting on the sidelines, a seller may experience multiple-offer situations whenever they choose to list,” says Malow. With fewer options, traditionally nit-picky home shoppers are more likely to forgo their “must-have” list and give your place a more open-minded look.
2. First-quarter job relocations
Companies tend to place and/or relocate their workers during the first quarter of the new year. This means that every winter, there is an assured populace that’s looking for a new home, quickly. And good news for your asking price: This group often has some credited moving expenses to burn through. If you live close to a large corporation, ask your real estate agent how to target the new employees coming to town.
3. A locked-in real estate agent
Your real estate agent is relatively idle during the frosty months, a drag from their perspective but a boon from yours. And fewer clients means greater motivation to move the properties they represent. They also have more time and energy to focus on your cause, whether it’s finessing your online listing or talking you off the ledge when the selling process becomes challenging or stressful.
4. No landscaping, no problem
Listing your place in the spring or summer means keeping up with the landscaping (curb appeal!), which can be arduous. You’ll need to invest some time and money into new plantings and possibly a little sod, or at the very least, some potted plants and lawn maintenance. And if your landscaping is actually a selling point, the pruning responsibilities are even greater. You’ll need to trim the hedges, tend the flowers, and otherwise make sure your curbfront property and backyard are up to snuff at every possible moment.
In wintertime, though, the living is easy. If there’s snow, you shovel — that’s pretty much it. No after-work and weekend hours toiling to maintain your outdoor space, and no stresses about its supposed inadequacies.
5. A lighter footprint, literally
Overall, there are quite likely fewer buyers on the prowl during the winter months — more focused and more motivated, yes, but undeniably fewer. Consider this a blessing. Fewer showings means fewer people stomping through your home, tracking dirt and mud all over your carpets as they open your medicine cabinets and peek into your closets.
It also means fewer open houses, which can take hours of preparation and don’t always pay off. If you do have a winter open house, you’ll also probably have more motivated visitors — there are very few window-shoppers during the cold-weather months, so you’re not going to see your neighbor’s son’s friend meandering over to report back on your recent kitchen reno.
6. A faster home sale
It’s counterintuitive but true: Homes actually sell more quickly in the winter months, even in cold-weather cities like Chicago, IL. There’s no general consensus on exactly why this is true, although low inventory is quite likely a big part of it. Also? In winter, most people just don’t want to slog through showing after showing. Instead, they want the buying process to be over and done with, and so they’re more willing to pull the trigger.
7. A higher listing price
Another surprise: Statistics show that homes actually sell at a slightly higher price in winter. This owes to several less mysterious factors. For starters, your real estate agent is going to be more adamant about pricing the property just right out of fear the home will languish on the market until spring. (If a property price reflects both the current market and the surrounding neighborhood, that home is more likely to go under agreement at a favorable price.) Motivated buyers might also submit a price that’s too good to refuse. Finally, a fear of rising mortgage rates — rates tend to go up in the spring — might cause a buyer to be more willing to pay a higher price upfront. Whatever the reason, it’s a happy discovery for many people who finalize a home sale when the weather outside is frightful.

Courtesy of Meaghan Agnew | Jan 20, 2016

- See more at: Click Here to read the full article



The Latimore Team’s Real Estate Directory
FREE Instant Access To Your Home Valuewww.ColumbiaHouseValue.com

CLICK HERE To Download our Mobile App

Want to start a career in real estate? CLICK www.NationalRealEstateCareers.com


The Latimore Team
Donald & LaToya Latimore

Residential Listing & Home Buyer Specialists
800-836-3202 ext. 6001

Email: HomeSales@LatimoreTeam.com
Keller Williams, Realty, Columbia NE
140 Wildewood Park Dr. Columbia, SC 29223

The Latimore Team's “Premier 15-Step Marketing Plan”

Did you know?...
Most Real Estate Agents Will…

List Your House On The MLS…
And Hope YOUR Home Will “SELL ITSELF!”

Put Up A For Sale Sign In Your Yard…
With No Way To Capture Potential Buyer’s Information That Drive By!

Conduct A TRADITIONAL  Open House…
With Little To No Attendees!

Barely Communicate With YOU…
Because There’s No Activity!

Ask YOU To “DROP THE PRICE”…
Though They Are Using Old, Outdated Marketing Techniques To Market YOUR Home OR Not Marketing It At All!

These Issues WILL COST YOU MONEY


We Take Marketing YOUR HOME To The NEXT LEVEL!

Working with the Latimore Team, you will have a team of real estate professionals working hard to help sell your home for the maximum amount the market will allow in the least amount of time. We personally invest in our clients and the homes that we market. For this reason, our team includes real estate agents, coordinators, marketing experts, a professional photographer, an appraiser, and several licensed contractors.

Unlike many other real estate agents, The Latimore Team will do more than just post your home on the internet and wait for the home to “sell itself”. Our "Premier 15-step Marketing Plan" is part of our “Concierge Services”. The marketing plan is designed to drive interest and keep visibility on your home while keeping you updated every step of the way. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer: Prospective homebuyers, local real estate agents and investors. 

Below is an outline of our "Premier 15-Step Marketing Plan".
  1. PRICING – We will help you to price your home strategically to be competitive with the current market and current price trends.
  2. PROFESSIONAL PHOTOS – At No charge to you, we will provide professional photos to help enhance the look of your home to attract the right buyers.
  3. MEASUREMENTS – At No charge to you, we will provide the exact measurements of your home by a licensed appraiser.
  4. STAGING – We will provide staging advice for your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal.
  5. 24/7 ON SITE PROPERTY MARKETING – We Place “For Sale” signage on your yard. Additionally, we will provide a text rider in the yard so drive-by buyers can learn about the home.  
  6. YOUR OWN PERSONAL PROPERTY WEBSITE – We will create your own property website complete with a targeted URL. www.YourAddress.info will be like a virtual flyer to give buyers access to the details of your home 24-7. Your URL will be on the For Sale sign in your yard! Your Benefits: Target Advertising: To the public & REALTOR® community
  7. MULTIPLE LISTING SERVICE (MLS) & THE INTERNET – We will put your home in the MLS complete with multiple professional photographs and a creative property description to highlight the selling points of your home. Enhance your home’s listing on Realtor.com, the #1 consumer website for buyers and on several other real estate sites.
  8. THE KELLER WILLIAMS LISTING SYSTEM - We will put your home on our unique Keller Williams listing system which boats 2.6 million unique visitors per month. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites. Your home will also be showcased on our KW App so buyers can find your home while on the go.
  9. SOCIAL MEDIA & YOU TUBE – We will optimize your home’s internet presence by creating visibility via social media and by creating a visual virtual tour on You Tube.
  10.  “MEGA” OPEN HOUSES – A MEGA open house is much different than an open house you are use to visiting. We won’t just open your door and wait for someone to walk in. We will drive as much traffic as possible to your home using our proven techniques. We will conduct multiple “Level 6” open houses.
  11. PROPERTY FLYERS & MORE – We will create a home book, comment cards and flyers for your property. Showcasing additional information and neighborhood information that will attract extra attention.
  12. REAL ESTATE COMMUNITY – We will include your home in our company tour exclusive for real estate agents/brokers to allow other agents to see your home first hand.
  13. DATA BASE TARGET MARKETING – We will target our marketing to active buyers and investors in our database that are looking for homes in your price range and area, as well as market your home to the “move-up” community.
  14. DETAILED FEEDBACK REPORTS – We will provide you with weekly updates detailing our marketing efforts, including comments from prospective buyers and agents that have visited your home.
  15. HONESTY, PERSEVERANCE, FOLLOW-UP, AND KNOWLEDGE – Known by clients and colleagues for our tenacity, perseverance, honesty and fairness, we have a stellar reputation for quick, timely responses. We continuously stress the importance of building and maintaining client relationships while understanding the importance of market knowledge, technology and resources required to effectively meet our client’s needs.



The Latimore Team’s Real Estate Directory
FREE Instant Access To Your Home Valuewww.ColumbiaHouseValue.com

CLICK HERE To Download our Mobile App

Want to start a career in real estate? CLICK www.NationalRealEstateCareers.com


The Latimore Team
Donald & LaToya Latimore

Residential Listing & Home Buyer Specialists
800-836-3202 ext. 6001

Email: HomeSales@LatimoreTeam.com
Keller Williams, Realty, Columbia NE
140 Wildewood Park Dr. Columbia, SC 29223

The Latimore Team's Certified Pre-Owned Home Program

Feel confident in your purchase with this Certified Pre-Owned Property from The Latimore Realty Team!”

This is what buyers want… to feel confident in their purchase. When you prepare your home ahead of time using the Certified Pre-Owned Property (CPO) program it increases the value of your home to potential buyers.

Most people are familiar with the term Certified Pre-Owned as it refers to a car. They understand that if the car is Certified it has been inspected and meets the company’s guidelines for quality and excellence.

So do consumers pay more for Certified Pre-Owned Vehicles? Absolutely!!!

Will they pay more for Certified Pre-Owned Homes? Absolutely!!!

The process for Certifying your home prior to listing is fairly simple:
1.      Have your home inspected for mechanical and structural issues as well as a termite inspection
2.      Review and address any issues found on the report
3.      Have your home appraised
4.      Provide a One Year Home Warranty
As I’m sure you know, potential buyers want to purchase a home that is in excellent condition regardless of its age.

Finally, there is one secret all Sellers should know. Buyers make their decision to purchase a home based on emotion and whether or not they love the home. Another thing is just as true, buyer’s can fall out of love with a home just as quickly as they fell in love. Nothing can make this happen faster than an Inspector giving them a long list of items that need to be repaired.

Advantages for the owner of a Certified Pre-owned Property:
1.      Helps buyers feel immediately more comfortable with the property
2.      Increases the home buyer’s perceived value of the property by reducing the purchase risks
3.      Gives the sellers the opportunity to eliminate certain defects before the buyer’s arrive
4.      Allows the sellers the proper time to make any needed repairs in order to more effectively market the home in the most positive light
5.      Reduces the likelihood that buyers will hire their own inspector
6.      Reduces the likelihood of costly surprises being found by a buyer’s inspector after the sellers thought they had a firm offer
7.      Virtually eliminates emotionally and financially draining renegotiations
8.      Increases the likelihood that serious offers will turn into closings
9.      Reduces the buyer’s negotiating leverage regarding the existing property conditions
10.  Helps the sellers honestly disclose everything about their home, reducing their liability for disclosure

Home and Pest Inspections

Inspecting the home before putting it on the market will point out any existing or potential problems. That way you can resolve them before they can become a much bigger issue during closing. And if you fix any issues, the home will also be in better condition for showings, making it more marketable and helping you get the best price.

If you have the house inspected you can also save money. When you know what needs to be fixed you can get multiple bids and pick the best contractor at the best price. And you won’t be up against a tight closing schedule so “Rush Charges” shouldn’t be an issue.

The pest inspection can also save the seller money. If wood destroying insects are found during the inspection to certify the property the homeowner can simply have the area spot treated and repaired. When such defects are found by during a buyers inspection it raises red flags about future infestation. So buyers commonly want the seller to have the entire property treated so as to protect it against further damage.

Appraisal

Having an appraisal up front adds credibility to your asking price. Homebuyer’s tend to be suspicious and probably think your home is overpriced. When considering what price to offer for a property the buyer and their agent will obviously look at the lowest priced comparable properties. This is a great strategy when you are buying. With an appraisal in hand, the seller can stop this strategy right in its tracks!

An appraisal done by a Certified Real EstateAppraiser is evidence that the price was arrived at in a scientific way, rather than just by “pulling figures out of the air.”

Having a full written appraisal speeds up the whole sales process by putting everyone’s minds at ease. The buyer will feel assured that they are not being taken advantage of and may be more willing to finalize negotiations quicker.

It also can help the buyer qualify for mortgage financing. Banks are not going to lend more money to a buyer than the property is worth. Lenders always require “hard” evidence of a property valuation or appraisals before they are willing to lend their money.

An appraisal can stop bargain hunters from disputing your asking price. A written home appraisal might prove to be good ammunition to use on the “bargain hunters” who will try to pressure you into selling your home at a “giveaway” price. A written appraisal is hard for any real estate buyer or agent to argue against.

 

Home Warranty

Providing a home warranty can benefit the seller as much as the buyer. A home warranty is a policy on the property, covering items such as the appliances, air conditioning and heating systems, electrical, plumbing and more.

Normally the policy is for the first year the new buyer owns the home. If something breaks down in the house, the new owner pays a reasonable service call. Covered items are paid for by the warranty company. This can help the new owner significantly considering the cost of repairing or replacing systems in a property.

Home warranties benefit the seller in two ways. Should something go wrong with the house within the first year, such as the air conditioning failing, the buyer will be covered to the extent of the warranty and will be less likely to seek damages against the seller. As well, many of the properties systems are also covered for the seller during the listing period.

 

Maximizing the Certified Pre-Owned Property

Once you have completed the CPO process The Latimore Realty Team will add the CPO badge to the amazing marketing that we do for your property. This will ensure that the buyers see that your property has been certified and is therefore a step above the competition!

 

How to Get It Done

To complete the steps to have your home meet the Certified Pre-Owned property criteria simply complete the inspections and appraisal. You are welcome to use any SC licensed inspector and appraiser who will provide you with complete documentation. The Latimore Realty Team will help you get the home warranty set up when we list your property for sale.

As an added service to our clients we have negotiated preferred rates from SC licensed inspector(s) and appraiser(s). Please understand that The Latimore Realty Team doesn’t represent, endorse, suggest or receive any compensation from any service providers. They are offered as an option for our clients. Should you choose to use one of them you will be working with them directly and The Latimore Realty will not be involved with that portion of the process.


The Latimore Team’s Real Estate Directory
FREE Instant Access To Your Home Valuewww.ColumbiaHouseValue.com

CLICK HERE To Download our Mobile App

Want to start a career in real estate? CLICK www.NationalRealEstateCareers.com


The Latimore Team
Donald & LaToya Latimore

Residential Listing & Home Buyer Specialists
800-836-3202 ext. 6001

Email: HomeSales@LatimoreTeam.com
Keller Williams, Realty, Columbia NE
140 Wildewood Park Dr. Columbia, SC 29223

Dave Ramsey Show: Should We Sell Our House? (Family Boundaries)

It is great to solicit feedback from family and friends regarding what your next steps look like; however, sometimes their feedback may not be in your best interest-even if they have the best intentions. Only you can judge that!

Watch this short clip on what Andrea revealed on the Dave Ramsey show regarding whether she should sell her house.


The Latimore Team’s Real Estate Directory
FREE Instant Access To Your Home Valuewww.ColumbiaHouseValue.com

CLICK HERE To Download our Mobile App

Want to start a career in real estate? CLICK www.NationalRealEstateCareers.com


The Latimore Team
Donald & LaToya Latimore

Residential Listing & Home Buyer Specialists
800-836-3202 ext. 6001

Email: HomeSales@LatimoreTeam.com
Keller Williams, Realty, Columbia NE
140 Wildewood Park Dr. Columbia, SC 29223